{"id":15926,"date":"2021-06-17T14:31:33","date_gmt":"2021-06-17T12:31:33","guid":{"rendered":"https:\/\/www.cmonsite.fr\/site\/aide\/?page_id=15926"},"modified":"2025-05-05T14:53:48","modified_gmt":"2025-05-05T12:53:48","slug":"comment-booster-la-notoriete-de-sa-marque-grace-aux-reseaux-sociaux","status":"publish","type":"page","link":"https:\/\/www.cmonsite.fr\/site\/aide\/astuces-informations\/comment-booster-la-notoriete-de-sa-marque-grace-aux-reseaux-sociaux","title":{"rendered":"Comment booster la notori\u00e9t\u00e9 de sa marque gr\u00e2ce aux r\u00e9seaux sociaux ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"15926\" class=\"elementor elementor-15926\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3722dbb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3722dbb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-712563f\" data-id=\"712563f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b5820d elementor-widget elementor-widget-text-editor\" data-id=\"2b5820d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Le saviez-vous ?&nbsp;<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><br><\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Il y a plus de 4 milliards d\u2019individus, c&#8217;est \u00e0 dire pr\u00e8s de 54% de la population qui utilisent les r\u00e9seaux sociaux chaque jour.&nbsp;Depuis plusieurs ann\u00e9es maintenant, l<\/span><span style=\"background-color: transparent; font-size: 11pt; font-family: Montserrat, sans-serif; color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;\">e comportement des consommateurs a radicalement chang\u00e9, ils <\/span><span style=\"color: #000000; font-family: Montserrat, sans-serif; font-size: 14.6667px; white-space: pre-wrap; font-weight: var( --e-global-typography-text-font-weight );\">d\u00e9cident o\u00f9 et quand s\u2019informer<\/span><span style=\"font-weight: var( --e-global-typography-text-font-weight ); background-color: transparent; font-size: 11pt; font-family: Montserrat, sans-serif; color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;\">. C&#8217;est pourquoi la mani\u00e8re de communiquer des entreprises a aussi \u00e9volu\u00e9<\/span><span style=\"font-weight: var( --e-global-typography-text-font-weight ); background-color: transparent; font-size: 11pt; font-family: Montserrat, sans-serif; color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;\">. Ils doivent en permanence s&#8217;adapter. Ce qui explique la pr\u00e9sence massive des entreprises sur les plateformes sociales tels que Instagram, Facebook ou encore Twitter et Youtube.&nbsp;<\/span><span style=\"font-weight: var( --e-global-typography-text-font-weight ); background-color: transparent; color: #000000; font-family: Montserrat, sans-serif; font-size: 11pt; white-space: pre-wrap;\">Les r\u00e9seaux sociaux d\u00e9tiennent beaucoup d\u2019avantages. Ils permettent d\u2019augmenter sa notori\u00e9t\u00e9, d&#8217;acqu\u00e9rir de nouveaux clients ainsi que de cr\u00e9er de v\u00e9ritables liens de proximit\u00e9 avec ses consommateurs.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"background-color: transparent; color: #000000; font-family: Montserrat, sans-serif; font-size: 11pt; white-space: pre-wrap;\">&nbsp;<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Voyons donc ensemble comment d\u00e9velopper son image sur les r\u00e9seaux sociaux pour booster sa visibilit\u00e9 et acqu\u00e9rir une communaut\u00e9 fid\u00e8le et engag\u00e9e. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39a1e23 elementor-widget elementor-widget-spacer\" data-id=\"39a1e23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fab5fb3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fab5fb3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-38e5bac\" data-id=\"38e5bac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ce40db elementor-widget elementor-widget-heading\" data-id=\"1ce40db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. \u00c9tablir une strat\u00e9gie de communication<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d587a1e elementor-widget elementor-widget-text-editor\" data-id=\"d587a1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Il faut commencer par choisir les r\u00e9seaux sociaux les plus adapt\u00e9s pour mettre en valeur votre marque et r\u00e9pondre \u00e0 ses enjeux. <\/span><span style=\"font-weight: var( --e-global-typography-text-font-weight ); background-color: transparent; font-size: 11pt; font-family: Montserrat, sans-serif; color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;\">Vous allez ensuite avoir besoin d\u2019\u00e9tablir une strat\u00e9gie de communication en fonction de votre cible et de vos objectifs. Il est important de mettre le client au c\u0153ur de sa strat\u00e9gie. <\/span><span style=\"font-weight: var( --e-global-typography-text-font-weight ); font-size: 11pt; font-family: Montserrat, sans-serif; color: #191919; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;\">Pour que ceci fonctionne correctement, il est n\u00e9cessaire de communiquer avec les internautes, qui parleront \u00e0 leur tour de votre entreprise en bien s\u2019ils ont \u00e9t\u00e9 satisfaits de vos services. <\/span><\/p><p>\u00a0<\/p><p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #191919; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Par exemple, si votre cible est plut\u00f4t jeune et sensible aux tendances, il est conseill\u00e9 d\u2019opter pour des r\u00e9seaux comme Instagram ou TikTok. Cependant si elle est plut\u00f4t orient\u00e9e vers le BtoB, il faudra se tourner vers des r\u00e9seaux comme LinkedIn ou Twitter. <\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #191919; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u00a0<\/span><\/p><p><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;\">Pour vous aider \u00e0 conna\u00eetre en d\u00e9tail votre cible et \u00e9tablir vos nouveaux objectifs, vous pouvez installer <\/span><a href=\"https:\/\/www.cmonsite.fr\/creer-un-site\/astuces-informations\/modules-externes\/utiliser-google-analytics\/\">Google Analytics<\/a><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;\"> sur votre site.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc7d8b8 elementor-widget elementor-widget-spacer\" data-id=\"bc7d8b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c2de56 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c2de56\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a6a6605\" data-id=\"a6a6605\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd89104 elementor-widget elementor-widget-heading\" data-id=\"dd89104\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Apport de contenu r\u00e9gulier<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffacb13 elementor-widget elementor-widget-text-editor\" data-id=\"ffacb13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Il est primordial de partager du contenu tr\u00e8s r\u00e9guli\u00e8rement. N\u2019h\u00e9sitez pas \u00e0 cr\u00e9er des \u201crendez-vous\u201d \u00e0 vos abonn\u00e9s. Il est int\u00e9ressant de devenir une habitude dans la t\u00eate de vos (futurs) clients. Par exemple, tous les mardis \u00e0 18h.&nbsp;\n\n<\/span><\/p>\n<p><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;\">Il existe plusieurs outils de marketing pour savoir quand publier sur chaque r\u00e9seau social, notamment la<\/span><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;\"> Suite Facebook Business <\/span><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;\">qui regroupe Facebook et Instagram. Ceci peut vous aider \u00e0 conna\u00eetre les dates, horaires et types de contenus qui fonctionnent le mieux sur votre communaut\u00e9. Il faut se r\u00e9f\u00e9rer au taux d&#8217;engagement, c\u2019est-\u00e0-dire, les partage, les commentaires ainsi que les mentions j\u2019aime.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1efe7bb elementor-widget elementor-widget-spacer\" data-id=\"1efe7bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4754080 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4754080\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3540fb1\" data-id=\"3540fb1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f76bdd0 elementor-widget elementor-widget-heading\" data-id=\"f76bdd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Partager du contenu pertinent<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62a6e91 elementor-widget elementor-widget-text-editor\" data-id=\"62a6e91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Le contenu c\u2019est la cl\u00e9 ! C\u2019est ce qui vous permettra de garder vos abonn\u00e9s gagn\u00e9s pr\u00e9c\u00e9demment. <\/span><span style=\"background-color: transparent; color: #000000; font-family: Montserrat, sans-serif; font-size: 11pt; white-space: pre-wrap;\">Les r\u00e9seaux sociaux sont le lien direct entre les entreprises et leurs consommateurs.<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #191919; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Un contenu innovant, cr\u00e9atif et diff\u00e9renciant permettra \u00e0 votre entreprise d\u2019avoir plus de chances de se faire remarquer par des potentiels futurs clients. <\/span><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: #191919; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;\">L<\/span><span style=\"background-color: transparent; font-size: 11pt; font-family: Montserrat, sans-serif; color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;\">e but \u00e9tant que les consommateurs <\/span><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: #191919; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;\">puissent s\u2019identifier au service et\/ou au produit mis en avant par votre marque dans vos publications. <\/span><span style=\"background-color: transparent; font-size: 11pt; font-family: Montserrat, sans-serif; color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;\">Il faut constamment garder en t\u00eate une communication positive.<\/span><\/p><p>\u00a0<\/p><p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Pour attirer et captiver l\u2019attention des internautes, il faut \u00eatre coh\u00e9rent dans les messages transmis. Il est important de cr\u00e9er une certaine harmonie entre toutes vos publications, particuli\u00e8rement au niveau des couleurs gr\u00e2ce \u00e0 une charte graphique pr\u00e9\u00e9tabli.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8a9e14 elementor-widget elementor-widget-spacer\" data-id=\"c8a9e14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d483e21 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d483e21\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a130a2\" data-id=\"2a130a2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46a2c37 elementor-widget elementor-widget-heading\" data-id=\"46a2c37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Utiliser des mots cl\u00e9s en hashtags<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca69908 elementor-widget elementor-widget-text-editor\" data-id=\"ca69908\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\">\u00a0<\/p><p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Le hashtag est un simple mot cl\u00e9 pr\u00e9c\u00e9d\u00e9 du symbole #. Il permet aux internautes de retrouver plus rapidement et facilement des publications associ\u00e9es \u00e0 des mots cl\u00e9s pr\u00e9cis. Cette pratique garantit \u00e0 votre contenu et <\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">votre marque une plus grande visibilit\u00e9. Cependant il faut prendre le soin de choisir les mots cl\u00e9s correspondant \u00e0 votre secteur d\u2019activit\u00e9 ayant un rapport avec le contenu que vous publiez.<\/span><\/p><p><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;\">Nous vous conseillons d\u2019utiliser un outil qui permet de comparer les mots cl\u00e9s les plus utilis\u00e9s : <\/span><a style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; background-color: #ffffff;\" href=\"https:\/\/trends.google.com\/trends\/?geo=FR\" target=\"_blank\" rel=\"noopener\">Google Trends<\/a><\/p><p>\u00a0<\/p><p>Si besoin, vous pouvez g\u00e9n\u00e9rer des hashtags avec cet <a href=\"https:\/\/www.canva.com\/fr_fr\/generateur-hashtag\/\">outil de Canva<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dd4683 elementor-widget elementor-widget-spacer\" data-id=\"1dd4683\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-32ac13c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"32ac13c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26b24ec\" data-id=\"26b24ec\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21cbde6 elementor-widget elementor-widget-heading\" data-id=\"21cbde6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Choisir des ambassadeurs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78d1028 elementor-widget elementor-widget-text-editor\" data-id=\"78d1028\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Pour accro\u00eetre sa visibilit\u00e9, choisir un ambassadeur ou bien une \u00e9g\u00e9rie peut \u00eatre un bon levier. Vous pouvez choisir un repr\u00e9sentant qui comprend vos valeurs et votre univers. Il pourra parler \u00e0 sa communaut\u00e9 de votre marque en toute transparence. Ce qui permet d\u2019augmenter votre notori\u00e9t\u00e9 en touchant beaucoup plus de personnes. Puisque les cr\u00e9ateurs de contenus digitaux dit \u201cInfluenceurs\u201d ont des communaut\u00e9s fid\u00e8les et engag\u00e9es qui leur font confiance.\u00a0<\/span><\/p><p>\u00a0<\/p><p><span id=\"docs-internal-guid-837e87f6-7fff-d3da-1c58-c4dfd94b8661\"><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;\">Vous pouvez \u00e0 cette occasion cr\u00e9er un code de r\u00e9duction qu\u2019il ou elle pourra partager avec ces abonn\u00e9es pour agrandir vos chances de les amener \u00e0 consommer sur votre boutique en ligne. <\/span><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: #191919; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;\">La collaboration avec un influenceur est g\u00e9n\u00e9ralement appr\u00e9ci\u00e9e par les internautes.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84b4090 elementor-widget elementor-widget-spacer\" data-id=\"84b4090\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aa7da19 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aa7da19\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3ce637d\" data-id=\"3ce637d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79bd9fd elementor-widget elementor-widget-heading\" data-id=\"79bd9fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6. Organiser des jeux concours<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a90aa7 elementor-widget elementor-widget-text-editor\" data-id=\"7a90aa7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Avoir l\u2019opportunit\u00e9 de remporter des cadeaux, \u00e7a fait toujours plaisir !<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u00a0<\/span><\/p><p><span style=\"color: #000000; font-family: Montserrat, sans-serif; font-size: 11pt; white-space: pre-wrap; font-weight: var( --e-global-typography-text-font-weight );\">En effet, il peut \u00e9galement \u00eatre int\u00e9ressant de parfois organiser des jeux concours sur vos r\u00e9seaux sociaux pour gagner des abonn\u00e9s et se faire conna\u00eetre. Les conditions de participation s\u2019\u00e9tablissent en fonction de votre strat\u00e9gie de communication.<\/span>\u00a0<span style=\"background-color: transparent; color: #000000; font-family: Montserrat, sans-serif; font-size: 11pt; white-space: pre-wrap;\">Il existe plusieurs types de jeux concours sur les r\u00e9seaux sociaux. Le plus classique \u00e9tant celui o\u00f9 vous demandez aux internautes de s&#8217;abonner \u00e0 votre page ainsi que la mention de leurs amis en commentaires. Cette op\u00e9ration cr\u00e9e de l\u2019engagement ainsi que du partage.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3843399 elementor-widget elementor-widget-spacer\" data-id=\"3843399\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c7de907 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c7de907\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bea6a5f\" data-id=\"bea6a5f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ae2ca6 elementor-widget elementor-widget-heading\" data-id=\"4ae2ca6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7. Pourquoi choisir les r\u00e9seaux sociaux ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-267ceaa elementor-widget elementor-widget-text-editor\" data-id=\"267ceaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; background-color: #ffffff; margin-top: 0pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #191919; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">En r\u00e9sum\u00e9, voici plusieurs raisons qui prouve l\u2019utilit\u00e9 des r\u00e9seaux sociaux :<\/span><\/p><ul><li><span style=\"background-color: transparent; color: #191919; font-family: Montserrat, sans-serif; font-size: 11pt; white-space: pre-wrap;\">Augmenter sa visibilit\u00e9<\/span><\/li><li><span style=\"background-color: transparent; font-size: 11pt; white-space: pre-wrap; color: #191919; font-family: Montserrat, sans-serif;\">Accro\u00eetre sa notori\u00e9t\u00e9 en tant qu\u2019entreprise<\/span><\/li><li><span style=\"background-color: transparent; font-size: 11pt; white-space: pre-wrap; color: #191919; font-family: Montserrat, sans-serif;\">Se cr\u00e9er une bonne image de marque<\/span><\/li><li><span style=\"background-color: transparent; font-size: 11pt; white-space: pre-wrap; color: #191919; font-family: Montserrat, sans-serif;\">Augmenter sa r\u00e9f\u00e9rencement naturel<\/span><\/li><li><span style=\"background-color: transparent; font-size: 11pt; white-space: pre-wrap; color: #191919; font-family: Montserrat, sans-serif;\">Se d\u00e9marquer des autres<\/span><\/li><li><span style=\"background-color: transparent; font-size: 11pt; white-space: pre-wrap; color: #191919; font-family: Montserrat, sans-serif;\">Toucher de nouvelles cibles et donc acqu\u00e9rir de nouveaux clients<\/span><\/li><li><span style=\"background-color: transparent; font-size: 11pt; white-space: pre-wrap; color: #191919; font-family: Montserrat, sans-serif;\">Instaurer un dialogue avec les clients<\/span><\/li><li><span style=\"background-color: transparent; font-size: 11pt; white-space: pre-wrap; color: #191919; font-family: Montserrat, sans-serif;\">Se cr\u00e9er une communaut\u00e9 fid\u00e8le, engag\u00e9e et r\u00e9active<\/span><\/li><li><span style=\"background-color: transparent; font-size: 11pt; white-space: pre-wrap; color: #191919; font-family: Montserrat, sans-serif;\">Am\u00e9liorer sa e-r\u00e9putation et prouver son expertise<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a954556 elementor-widget elementor-widget-spacer\" data-id=\"a954556\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-5282a6c e-flex e-con-boxed e-con e-parent\" data-id=\"5282a6c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8fad89f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8fad89f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29c5277 elementor-widget elementor-widget-text-editor\" data-id=\"29c5277\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Voir aussi dans la m\u00eame th\u00e9matique :<\/p><ul><li><a href=\"https:\/\/www.cmonsite.fr\/site\/aide\/boutique\/fonctionnalites\/comment-synchroniser-son-site-a-sa-boutique-facebook-ou-instagram\">Comment synchroniser son site \u00e0 sa boutique Facebook ou Instagram ?<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Le saviez-vous ?&nbsp; Il y a plus de 4 milliards d\u2019individus, c&#8217;est \u00e0 dire pr\u00e8s de 54% de la population qui utilisent les r\u00e9seaux sociaux chaque jour.&nbsp;Depuis plusieurs ann\u00e9es maintenant, le comportement des consommateurs a radicalement chang\u00e9, ils d\u00e9cident o\u00f9 et quand s\u2019informer. C&#8217;est pourquoi la mani\u00e8re de communiquer des entreprises a aussi \u00e9volu\u00e9. Ils [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2920,"menu_order":18,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_helpful_status":1,"footnotes":""},"class_list":["post-15926","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.cmonsite.fr\/site\/wp-json\/wp\/v2\/pages\/15926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cmonsite.fr\/site\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cmonsite.fr\/site\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cmonsite.fr\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cmonsite.fr\/site\/wp-json\/wp\/v2\/comments?post=15926"}],"version-history":[{"count":19,"href":"https:\/\/www.cmonsite.fr\/site\/wp-json\/wp\/v2\/pages\/15926\/revisions"}],"predecessor-version":[{"id":28022,"href":"https:\/\/www.cmonsite.fr\/site\/wp-json\/wp\/v2\/pages\/15926\/revisions\/28022"}],"up":[{"embeddable":true,"href":"https:\/\/www.cmonsite.fr\/site\/wp-json\/wp\/v2\/pages\/2920"}],"wp:attachment":[{"href":"https:\/\/www.cmonsite.fr\/site\/wp-json\/wp\/v2\/media?parent=15926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}